1. Use detergent for coloured laundry and dose correctly
We recommend using a detergent for coloured laundry when washing your white shirts, even though it may sound counterintuitive.
This is because white detergent often contains various types of bleaching agents that can react with the finishing treatment applied to the shirt to make it bright white. In the worst case, your shirt may turn yellow.
Also, avoid harsh stain removers. Overdosing does not make your clothes cleaner. Instead, it increases the enzyme content, which can shorten the lifespan of your shirt over time and, in the worst case, cause discolouration.
2. Skip fabric softeners and use a low spin cycle
We recommend washing at a low spin speed (400-600 rpm) for the best non-iron results.
Fabric softeners do not make clothes any cleaner and have no measurable effect on softness. In addition, they contain chemicals that pollute the environment when released into wastewater (source: Danish Environmental Protection Agency).
Furthermore, we have found that certain white fabrics, depending on their finishing treatment, may react differently to fabric softeners and become discoloured.
3. Hang your wet shirts on a hanger after washing
For the best non-iron result, the most important thing is to use a low spin speed – and even more importantly, to hang the shirt on a hanger immediately after washing. This brings you very close to an iron-free look.
We develop our fabrics with our Swiss fabric partner to create the most non-iron shirts possible. A 100% cotton shirt can never be completely non-iron. Still, we are continuously working on making non-iron shirts as crease-resistant as possible without using harmful chemicals or synthetic materials.
And if disaster strikes...
If your shirt has turned slightly yellow, you can find a guide on how to restore its whiteness here. In our experience, washing soda is the most effective, while citric acid works best for minor stains.
