Ondernemer en CEO Birger Baylund: "Het heeft vier jaar geduurd voordat we onze eerste klant kregen ..."
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Juni 2020
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Für alle anderen hat sich die Einführung von Generation 4 Skjorterne – unserer größten Innovation bis heute – ergeben.
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We sell our Generation 4 shirts in our old size format in the following sizes as long as stock lasts: 39-41-43-46.
Instead of chasing the next fashion trend, we offer a fixed range of timeless classics that we continuously refine, so the next generation is always a little bit better than the previous one. Most recently, we transitioned from US-PIMA extra-long staple (ELS) cotton to 100% organic ELS Giza cotton in our shirts. In connection with the transition, we still have a limited quantity of Generation 3 shirts in US-PIMA ELS cotton in stock, which we are selling at a sharp price here in our Archive store
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Generation 4 - Old sizes
Generation 3
We sell our Generation 4 shirts in our old size format in the following sizes as long as stock lasts: 39-41-43-46.
Instead of chasing the next fashion trend, we offer a fixed range of timeless classics that we continuously refine, so the next generation is always a little bit better than the previous one. Most recently, we transitioned from US-PIMA extra-long staple (ELS) cotton to 100% organic ELS Giza cotton in our shirts. In connection with the transition, we still have a limited quantity of Generation 3 shirts in US-PIMA ELS cotton in stock, which we are selling at a sharp price here in our Archive store
Fabric thickness
Below, you can see the difference between our five models, each of which is distinct
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