Entrepreneur and CEO Birger Baylund: "It took four years before we got our first customer..."
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June 2020
6 minutes reading
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Archive store
Generation 4 - Old sizes
We sell our Generation 4 shirts in our old size format in the following sizes as long as stock lasts: 39-41-43-46.
Generation 3
Instead of chasing the next fashion trend, we offer a fixed range of timeless classics that we continuously refine, so the next generation is always a little bit better than the previous one. Most recently, we transitioned from US-PIMA extra-long staple (ELS) cotton to 100% organic ELS Giza cotton in our shirts. In connection with the transition, we still have a limited quantity of Generation 3 shirts in US-PIMA ELS cotton in stock, which we are selling at a sharp price here in our Archive store
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Generation 4 - Old sizes
Generation 3
We sell our Generation 4 shirts in our old size format in the following sizes as long as stock lasts: 39-41-43-46.
Instead of chasing the next fashion trend, we offer a fixed range of timeless classics that we continuously refine, so the next generation is always a little bit better than the previous one. Most recently, we transitioned from US-PIMA extra-long staple (ELS) cotton to 100% organic ELS Giza cotton in our shirts. In connection with the transition, we still have a limited quantity of Generation 3 shirts in US-PIMA ELS cotton in stock, which we are selling at a sharp price here in our Archive store
Fabric thickness
- 125 g/m2 | Generation 4 - Old sizes
- 125 g/m2 | Generation 3
What is the difference?
Below, you can see the difference between our five models, each of which is distinct
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