Entrepreneur and CEO Birger Baylund: "It took four years before we got our first customer..."
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June 2020
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Brand ambassador Michael Laudrup
"As an ambassdor for BARONS I get the opportunity to give a small push to a young and exiting company. Personally I wish to be well dressed but without spending too much time on buying clothes. Therefore, BARONS is in many ways the clothing brand that you automatically pull out of your wardrope in the morning."
Joachim Latocha, Founder
Organic ELS cotton. The 0.1%
At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.
Synthetic fibres. No thanks!
In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.
As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.
We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.
CO2 Footprint
What gets measured gets managed
With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.
*Numbers reflected are kg/CO2 equivalents
3,3 kg
TheConsultant
3,3 kg
3,8 kg
TheCEO
3,8 kg
2,9 kg
TheLawyer
2,9 kg
3,9 kg
TheFounder
3,9 kg
Generation 4.0
Business shirts i 100% organic cotton.
Of course.
When less is more
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