• The CEO White BARONS shirt
  • info_Model: 189 cm, 78 kg wearing Super slim fit M (39-40)
    Model: 189 cm, 78 kg wearing Super slim fit M (39-40)
  • The CEO 4.0
  • The CEO 4.0
  • The CEO collar
  • The CEO back
  • The CEO
  • The CEO White BARONS shirt
  • The CEO cuff
1 /10
GEN 4
Organic

TheCEO 4.0

€115,00

Reviews

Customer Reviews

Based on 156 reviews
80%
(125)
13%
(21)
6%
(9)
0%
(0)
1%
(1)
F
Flemming G.Sørensen

Prima skjorte

S
Sharmi Asokan

Klasse skjorte

C
Claus Hirsbro

God kvalitet for pengene og pasform

J
Janus Bengtsson
Langtidsholdbar

Skjorten holder glatheden hele dagen – langt bedre end alle andre skjorter, jeg har haft. Og så er den nærmest ikke til at slide op.

J
Jesper Sørensen
Super skjorte

God pasform, der sidder perfekt hele dagen. Godt med ekstra ærmelængde. Krøller næsten ikke i løbet af en hel arbejdsdag.

Color: White

View all (3)

Size guide

Your measurements

cm
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years

Select fit and size

Super Slim Fit:
Our most figure-hugging model, which typically fits very slim bodies
Slim Fit:
Our most popular fit. Shaped model that fits a normal body shape. Also available in a shorter (-3cm) and longer version (+4cm) in selected sizes
Contemporary Fit:
To the living man. Hardly as fitted as our other fits, but still with backstitching.

Order before 3:00 PM and we will pack your order today

Estimated delivery date:
  • Reviews

    Customer Reviews

    Based on 156 reviews
    80%
    (125)
    13%
    (21)
    6%
    (9)
    0%
    (0)
    1%
    (1)
    F
    Flemming G.Sørensen

    Prima skjorte

    S
    Sharmi Asokan

    Klasse skjorte

    C
    Claus Hirsbro

    God kvalitet for pengene og pasform

    J
    Janus Bengtsson
    Langtidsholdbar

    Skjorten holder glatheden hele dagen – langt bedre end alle andre skjorter, jeg har haft. Og så er den nærmest ikke til at slide op.

    J
    Jesper Sørensen
    Super skjorte

    God pasform, der sidder perfekt hele dagen. Godt med ekstra ærmelængde. Krøller næsten ikke i løbet af en hel arbejdsdag.

The CEOis our personal favourite and the shirt that started our journey.

Joachim Latocha, Founder

  • The Fabric

    The Fabric

    The elegant and formal fabric with a visible twill structure. The fabric is relatively heavy with a weight of 160 GSM. Perfect when you want to look your sharpest and rock the board meeting on a Monday morning.

In a world full of trendsThe CEOremains a timeless classic.

Organic ELS cotton. The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg

    TheConsultant

  • 3,8 kg

    TheCEO

  • 2,9 kg

    TheLawyer

  • 3,9 kg

    TheFounder

Learn more

Generation 4.0

Business shirts in 100% organic cotton.

Of course.

  • Forever refining.

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

So what does the Corporate Warriors say?