Entrepreneur and CEO Birger Baylund: "It took four years before we got our first customer..."
Blog feed
June 2020
6 minutes reading
1
/10
GEN 4
Organic
TheLawyer 4.0
€115,00
Color: Mid blue stripe
View all (2)
-
Cotton
Egyptian 100% organic extra-long staple (ELS) Giza cotton
Fabric type
Signature 1,5 mm stripe twill
Transparency/Opacity
None
Weight
125 GSM
Environment
OEKO-TEX 100 certified (tested free from harmful substances)
Collar
Classic cutaway
Cuffs
Single cuffs
No matter if you are a Louis Litt or Harvey Specter kind-of-guy, this should be your weapon of choice. We spent nearly two years getting this fabric right before the initial launch in 2019. The Light Stripe Signature Twill fabric (125GSM). Finally a BARONS shirt for the days, where you want to spice things up with something different than the classic solid whites and blues. This is the perfect shirt for your next negotiation meeting. -
The Lawyeris the ideal shirt for your next negotiation meeting.
Joachim Latocha, Founder
The evidence...
Organic ELS cotton. The 0.1%
At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.
Synthetic fibres. No thanks!
In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.
As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.
We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.
CO2 Footprint
What gets measured gets managed
With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.
*Numbers reflected are kg/CO2 equivalents
3,3 kg
TheConsultant
3,3 kg
3,8 kg
TheCEO
3,8 kg
2,9 kg
TheLawyer
2,9 kg
3,9 kg
TheFounder
3,9 kg
Generation 4.0
Business shirts in 100% organic cotton.
Of course.
When less is more
Shop nowBlog feed
