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  • The CEO White BARONS shirt
  • The CEO 4.0 | Archive
  • The CEO 4.0 | Archive
  • The CEO White BARONS shirt
  • The CEO 4.0 | Archive
  • info_Model: 180 cm, 79 kg wearing Slim M (39/40)
    Model: 180 cm, 79 kg wearing Slim M (39/40)
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GEN 4
Organic

TheCEO 4.0

€115,00 €92,00

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White

Choose color

Light blue
White
Extreme cutaway

Size guide

Your measurements

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Select fit and size

Slim Fit:
Our most popular fit. Shaped model that fits a normal body shape. Also available in a shorter (-3cm) and longer version (+4cm) in selected sizes
Contemporary Fit:
To the living man. Hardly as fitted as our other fits, but still with backstitching.

Order before 3:00 PM and we will pack your order today

Estimated delivery date:

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Brand ambassador Michael Laudrup

"As an ambassdor for BARONS I get the opportunity to give a small push to a young and exiting company. Personally I wish to be well dressed but without spending too much time on buying clothes. Therefore, BARONS is in many ways the clothing brand that you automatically pull out of your wardrope in the morning."

Let me know some more

Joachim Latocha, Founder

Organic ELS cotton. The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg

    TheConsultant

  • 3,8 kg

    TheCEO

  • 2,9 kg

    TheLawyer

  • 3,9 kg

    TheFounder

Learn more

Generation 4.0

Business shirts i 100% organic cotton.

Of course.

  • Forever refining.

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

Blog feed

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So what does the Corporate Warriors say?

Let customers speak for us

from 959 reviews
High quality fabric

I am especially impressed with the quality of the fabric. The twill weave feels very smooth, and at the same time very durable. It has a bit of a ‘shine’, which looks expensive.

Mark Molenaar
The CEO 4.0 | Light blue
Great shirts and pleasant to wear

I love these shirts. High quality cotton, and over the all of Barons shirts I bought, still in great & comfortable shape incl all the shirt buttons are still on. Which is really nice to experience... Except the last shirt I bought, I had to reset some buttons. Point of attention...?

Arjen Bruggemann
The Consultant 4.0 | Light blue
Fabrics of the lawyer shirt

I prefer the twill of the consultant above this shirt.

Wilco Teunissen
The Lawyer 4.0 | Mid blue stripe
My favorite

Have them in al colors, iron free, strong quality and great fit. Already a 4 year loyal customer and expect many years to come as these shirts are perfect basics with a very good price/quality balance

Martin van der Meulen
The Founder 4.0 | Light blue
Best shirt ever

And the best back office

David
The Consultant 4.0 | Navy
Very nice texture

Really nice service. I ordered wrong size and they exchanged for the right size.

Atif Almijdad
The CEO 4.0
perfect

I bought a black one on a trip to Copenhagen and now through an e-shop from abroad. I will buy another one.

Vítězslav Novák
The Consultant 4.0 | Navy
Almost perfect

Great shirts, almost perfect.
If there would have been an option to make the collar a bit higher, e.g +0,5 cm,.it would have been completely perfect.

Arjen Heeres
The Founder 4.0 | Light blue stripe
Perfect shirt

The fabric is exelent, the fit en length perfect. Beautifull sawn

rik de Gruijter
The Consultant 4.0 | Navy
Very satisfying

I purchased two polo shirts and so far I cannot complain: quality of the material is on a high level and the design very appealing.

Carsten Lanwer
The Ambassador Polo
Magnificent shirt

Nice quality shirt!

Emil Logmans
The CEO 4.0
Perfect shirt

For the first time I ordered a Barons shirt ‘the Consultant’ This is the shirt I was looking for a long time. I’m very happy with the quality and looks of the shirt. I’m sure I’ll order some more.

P.M. Huisman
The Consultant 4.0
Perfect!

I am really happy! Quality, service, all is TOP

Emil Logmans
The CEO 4.0 | Extreme cutaway
Quality and service

Top quality and top service/delivery.

Jeppe Nymann Jensen
The CEO 4.0
Nice!

Really nice shirt, good quality fabric, hoped there would be more vabric/color/pattern choices in this CEO category of shirts.

Sven Lammens
The CEO 4.0 | Light blue